Tuesday, December 20, 2005

The Republicans even got to the chickens!!!

NEW YORK (AdAge.com) -- Tyson Foods wants people to have a wing and a prayer.

The chicken, beef and pork marketer recently began offering free downloadable prayer booklets on its Web site with mealtime words of thanks expressed across a variety of faiths, from Christian to Muslim. The move is seen as one that could become more common as marketers position themselves as faith friendly to connect with spiritual Americans.

'There is a broader trend among bigger businesses to be faith-friendly employers, acknowledging that employees don’t want to leave their soul in the parking lot,' said David Miller, director of the Yale Divinity School’s Center for Faith and Culture and a professor of business ethics.

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